https://www.lianneyun.com/about daily 0.75 2023-11-08 https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/1e7ebb3e-e08c-4b24-9492-0f29090c3f70/short+bio.png Lianne Yun - About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lianneyun.com/work daily 1.0 2024-02-17 https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/2ad29e6a-753b-45f0-9a69-466a4c71fdfc/image-asset.jpeg Lianne Yun - Work https://www.lianneyun.com/work/webster-checking monthly 0.5 2023-11-08 https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/c1d1825c-3289-4180-83ca-3dc6b94daba3/Screen+Shot+2022-04-01+at+1.08.38+PM.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/ab374a98-a0a3-4872-9f62-d0f303867efd/DAO+insights.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/7fcbc949-87b9-477f-bea3-6dd4a8414cfa/CDAO+screens.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/d0c1dd3f-08e4-4e99-9d26-49252be92af3/Screen+Shot+2022-03-13+at+10.04.54+PM.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/2201fdd8-2e24-4e6f-ad69-9409c57245be/Screen+Shot+2022-03-13+at+10.09.25+PM.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/49b249cc-8100-4ea6-a217-b87fd9011541/DAO_strategy.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/b648c009-81c7-4828-83e4-c310d377f22b/Screen+Shot+2022-03-13+at+9.47.10+PM.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/2470a0d8-86e9-4dd3-b844-1ae8cd805801/DAO+results.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/f4a49502-7f9b-4ade-8db4-3b650c491430/Screen+Shot+2022-03-13+at+9.39.17+PM.png Lianne Yun - Work - product design for online checking application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lianneyun.com/work/webster-channel-shift monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/ca626c93-b3f2-44c0-b5fd-9f3c31fbdf4f/Channel+shift+SB+2.png Lianne Yun - Work - service design for self-assist journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/2abb7c1a-1339-42f8-a8b4-ede838d11c3a/channel+shift.png Lianne Yun - Work - service design for self-assist journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/c4cb1a13-989a-44e2-ad88-b35dfd6793d6/Channel+shift+CJM+2.png Lianne Yun - Work - service design for self-assist journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/7573031a-7369-4a53-9809-8ad1d4146112/ChannelShift_strategy.png Lianne Yun - Work - service design for self-assist journeys - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lianneyun.com/work/webster-small-business-lending monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/9972103d-5e8f-4f97-8409-b6fbf81852eb/Screen+Shot+2022-03-19+at+11.02.50+PM.png Lianne Yun - Work - service and UX design for business loan application Despite feedback from internal stakeholders that the prior SBL digital application was “fine”, I could see from the conversion funnel that there was room for improvement — I just had to find it. From the numbers I pulled from Google Analytics, only 55% of those who started our application submitted it, and only 8% of those submissions made it to the funding stage. In addition, very few traditional banks offer a digital application for small business loans as only 3 of our 11 competitive financial institutions I looked at in my competitive market research had one: Citizens Bank, Wells Fargo, and TD Bank. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/6e872595-9ae9-4494-8c60-647f4285b8eb/Screen+Shot+2022-03-06+at+12.55.52+PM.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/6cafb867-283a-4188-a9b2-7eb8884f5c4e/Screen+Shot+2022-03-06+at+12.55.01+PM.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/c4ec0d97-20db-400c-9871-e48178b01587/SBL+SB.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/600b414e-16ea-4098-be13-f29f89dde8b2/SBL+insights.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/7ae92f64-d8de-4682-b349-80605acbb3cd/SBL.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/61e5dc5b-65f2-4918-9282-fa18cd7e037b/SBL+CJM+2.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/d74d4bcd-0c45-427d-aeae-a865d67c8590/Screen+Shot+2022-03-06+at+12.54.45+PM.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/81818049-a3b9-4ec1-b310-a6207c3221dd/SBL+outcomes+2.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6220effdaa438f419ed5ac88/86f1bfba-74d1-4115-a37f-75e26b9527c2/SBL+WIREFRAMES+2.png Lianne Yun - Work - service and UX design for business loan application - Make it stand out Whatever it is, the way you tell your story online can make all the difference.